Co-founders Jamie Cormack and Alan Gourdie share insights on how Quantiful is revolutionising business planning and bringing enterprises closer to their customers.
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We are excited to welcome Rebecca Kemp to our team as Chief Product Officer, responsible for understanding the customers’ perspective and ensuring global market fit for QU, our cloud-based demand driven prediction platform.
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How can machine learning improve your pre-launch forecast accuracy? QU uses AI and real-time consumer buying signals to optimise pre-launch portfolio planning.
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As so many companies must cut costs in response to long-term structural changes in demand, there has never been a more important time to stay disciplined and enhance planning through recent innovations in real-time data and the resulting insights.
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Throughout COVID-19 we have been looking at how the immediate impact of physical distancing and other restrictions translates into longer term, structural change in consumer buying behaviour.
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Demand for Kiwi protein surged throughout 2019 as Chinese consumers turned to premium products known for their “purity” and freshness, attributes influenced by perceptions of New Zealand as much as personal experience with the product itself.
COVID-19 hit in January and purchase drivers among consumers shifted again. Traditional Chinese medicine prescribes consumption of fresh, lean meat to bolster immunity, something reinforced by Government messaging. As Chinese families were forced to cook at home more often, convenience features of both individual cuts and packaging leapt in importance, especially for products purchased online.
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In this new world of Covid19, the ‘new normal’ is characterised by a high level of uncertainty and volatility in consumer consideration, intent and buying behaviour, factors which will place a premium on demand planners. Take telco for example. As air freight becomes fraught with difficulty and order lead times for new devices lengthen, more accurate demand forecasting for every SKU will be vital to protect working capital.
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This week we bid farewell to our wonderful team of interns who have been with us for the last few months. Before they leave, we asked them a bit about their time here, what they learnt and their best memories. We will miss you team, good luck for the future!
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Quantiful data scientist, Vivek Katial, has just attended the Apache Spark AI Summit in San Francisco. Click here to see his key take aways from the event.
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Our co-founder, Jamie Cormack, presented Quantiful at the Icehouse Flux Demo Day in front of over 250 investors. Click to watch his video below!
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