The World Faces A Shortage Of Premium Protein So What Can New Zealand Exporters Do?

Demand for Kiwi protein surged throughout 2019 as Chinese consumers turned to premium products known for their “purity” and freshness, attributes influenced by perceptions of New Zealand as much as personal experience with the product itself.

COVID-19 hit in January and purchase drivers among consumers shifted again. Traditional Chinese medicine prescribes consumption of fresh, lean meat to bolster immunity, something reinforced by Government messaging. As Chinese families were forced to cook at home more often, convenience features of both individual cuts and packaging leapt in importance, especially for products purchased online.

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Why Supply Chain Planning Just Got A Whole Lot More Important

In this new world of Covid19, the ‘new normal’ is characterised by a high level of uncertainty and volatility in consumer consideration, intent and buying behaviour, factors which will place a premium on demand planners. Take telco for example. As air freight becomes fraught with difficulty and order lead times for new devices lengthen, more accurate demand forecasting for every SKU will be vital to protect working capital.

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Major shifts toward plant based substitutes for meat are already having a big impact on many NZ businesses. 

Health, ethics, the environment - no matter the reason, the plant based trend is here to stay. You may have noticed plant based eateries popping up left, right and centre and more and more restaurants adapting their menus to cater for their vegan or plant based clientele.

Environmental concerns, ethical concerns and health concerns are more prevalent than ever and as a result, many people are turning to a plant based diet.

The food industry is undoubtedly experiencing disruptive pressures in favour of ingredients of plant based origin. Over on our blog we discuss this only snowballing movement and what this means for your business. 

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